Molson: Canadian for Crap

I don't think there's anything else to say about this other than NOOOOOOOOOOOOO!. My Canadian friend and fellow beer pal Chris reports:

Creemore no more?:

Ok, maybe that's a bit hyperbolic but Molson just bought one of the finest small Ontario breweries and I can't help but feel that it ultimately might not be good for the taste that is Creemore: Molson buys Creemore Springs Brewery:

The company said it will look at expanding Creemore sales to other parts of Canada, as well as increasing the Ontario-based craft brewer's marketing spending.

Molson said the acquisition would give it a position in the growing domestic super-premium segment, adding that the Creemore brand image and brewing craft will remain unchanged.

"Molson's intention is for Creemore to continue operating as a distinct organization benefiting from its own people, knowledge, recipes and marketing methods," said Kevin Boyce, the president and CEO of Molson Canada.

I still fondly remember the place I had my first pint of Creemore, at the Absinthe Pub at York U in 1991. Here's hoping....